Sunday, November 26, 2017

FISH BONE DIAGRAM (CUSTOMER LOYALTY)

Assalamualaikum Wr Wb guys :)

Wah long time no post yaa. Forgive me. Now, i would like to share about my assignment about fish bone diagram. My lecturer asked me to make a diagram about customer loyalty and connect it with milenial generation. The diagram used is fish bone diagram. And from some article+journal that i read, i conclude the factor that affect customer loyalty are......

FISH BONE DIAGRAM - CUSTOMER LOYALTY

Thank you for the source:

Prasetyo, dkk. 2017. Pengaruh Corporate Image, Harga dan Kualitas Pelayanan terhadap Kepercayaan dan Loyalitas Pelanggan.

Selang. 2013. BAURAN PEMASARAN (MARKETING MIX) PENGARUHNYA TERHADAP
LOYALITAS KONSUMEN PADA FRESH MART BAHU MALL MANADO. Jurnal EMBA, Vol.1 No.3 Juni 2013, Hal. 71-80

Danny Alexander Bastian. 2014. Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra Vol. 2, No. 1, (2014) 1-9

And if you want to know more about fish bone diagram, you can read this guys. http://asq.org/learn-about-quality/cause-analysis-tools/overview/fishbone.html

Hope it can be useful for all. Wassalamualaikum :)

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